Last updated: 1 October 2026
I built Match Doodle for my daughter, Ayavika. She really loves matching games: animals to their food, colours to things, babies to their mummies. But it was hard to find enough good ones. Most apps had only a handful of games, often with ads in between.
Like many parents, I also wasn’t happy with how screen time looked at home: cartoons on TV, and sometimes reels. I knew screens weren’t going to disappear, so I asked a different question: what if that time could actually count?
So I started making games for her myself. Calm and colourful, with no ads. A friendly voice reads every question, so she can play before she can read. Every game grows from easy to tricky as she does. And a daily time limit ends play gently, so when the time is up the screen goes away without a fight.
Finishing a game earns a sticker, and those stickers gave her a real sense of achievement. Seeing how proud she felt with every new one showed me how much small wins matter to a little one, so stickers and badges are now part of every game.
What began as a few matching games for Ayavika has grown into 44 games: phonics, numbers, colours, shapes, tracing, memory and focus, for children aged 2 to 6. I hope your little one enjoys them as much as mine does.
— The maker of Match Doodle, and Ayavika’s biggest fan
Match Doodle is made by Erenjoy (MeroxIO Business Solutions Private Limited), the team behind the Erenjoy toy store for little ones at erenjoy.com.